The concept behind this option was to create an icon that can be used alone while still being recognizable as the brand it represents. Something versatile that works with anything thrown at it without loosing its essence. Obviously a logo has to have at least one version with the name of the brand so this option works in three ways, the "icon" alone, the "icon" with the naming or just the naming itself. This approach makes sure that there is a version of the logo capable of working in any support.