Illustrated character/mascot for a logo and brand identity. A character that expresses a dynamic vibe, with an optimistic perspective for trends in marketing.

With the client, we explore different mascots, an Otter, and several iterations of cactuses obtaining this result—a happy, energetic character, ready for the new things.

After having a character, we work together focusing the efforts in the wordmark and then having the stacked and landscape version for the application of the logo.