Grounds and Hounds is a coffee company that functions as a producer and seller of roasted premium whole bean coffee. For every product we sell, we support animal rescue initiatives throughout the country. We emphasize quality and design in all of our products, and we are seeking to evolve our designs and color palates. Our primary target market is 28-40 year old female consumers who are active and engaged on social media. A simplification of our market would fall in line with that of TOMS shoes, BarkBox, and consumers who shop at Whole Foods/Farmer's Markets.