This design was inspired by the nodes and circuits found on circuit boards. The square profile has connotations of strength and fortitude. One idea was that UD is like a storage fortress for your information. The Typography chosen is light yet striking, giving a fast and modern appeal. I felt that this would go hand-in-hand with the company's product. Though it didn't win, this design is simple and very versatile. It was designed with features that should carry a brand into the future as the company grows.