"Day of the Dead" make-up is one of the coolest culture in Mexican culture in the current trend. It has constantly inspire lots of hip culture and cosplayers as well as people in the fashion industry. This is why the logo is made up of a skull with "Day of the Dead" make-up on. Not only it strongly signifies Mexican culture, the logo also gives you a a hip and cool vibe.

The logo provides you with versatile usage, you can either use the logo in full color, or you can also use the monotone version of the logo while applying it on complicated backgrounds.

I believe that youths and youngsters will relate to the logo more with the usage of striking colours and flat graphics, which are the current trends of design.