Dephender is a supplement-focused lifestyle nutrition and fitness brand. The ideal demographic is men aged 35-60 years. Brand message: extend physical athleticism to middle age. Possibility of becoming a mid-career professional in the high-income category.

Here I use a simple illustration as follows:

1. The shield, as an abstraction from the defender;

2. a strong initial D, with a forward angle, as a sharp illustration, leading forward, competitive, towards business achievements.

I use negative space technique, simple style, also strong and clean font. so the logo becomes simple and easy to remember