As the name "Herbarium" suggests - the company logo was created for specializes in producing natural herbal supplements made from locally grown herbs. My idea was to create a logo consisting of different, handdrawn herbal elements representing the variety of herbs used in supplements. Also, the "handmade" and "rustic" style of the artwork and typography adds to the overall style of the smaller-scale supplement production facility.
Small ropes/threads on the sides of the logo are there because those are used to tie the herbarium sheets together. :)