The target audience of the adder smm bureau is a wide range of brands and entrepreneurs, so the corporate identity is balanced between modern and classic.
Slender font elements position the brand as reliable, professional and innovative at the same time.
The color palette combines the confidence of deep blue with the creativity of vibrant green.
The main font logo complements the illustrative one. The brand name Adder (in the sence of ”grass snake”) is a symbol of agility.
With a not too high contrast between the color of the background and the logo, as well as the curves of the body of the snake, I wanted to convey the nimble nature of the smm agency, deftly manoeuvring between marketing trends, choosing the best solutions for their clients.