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New Football Academy Logo entry
by Alejo Fernandez
Logo design contest entry
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Created on 99designs by Vista

This is my second proposal for Rozam's identity.
Since my first one, I decided to tweak a bit more on the Lion's expression. I wanted to make it more menacing than before and to really capture the growl of the king of the jungle!
So then I started thinking how the Lion would be as a player. I watch and play lots of futbol and when a player gets the nickname of "Lion", usually is a hard-nosed defender or back midfielder. I wanted to embed that very essence on the logo so I designed a shirt mockup that would go well with the Lion's head and then used it to make the shape of the emblem/shield at the same time.
For the backgrounds I used a combination of diagonal lines to make a pattern that mimics the Lion's menacing growl. This aesthetic translates well in the real shirt of the club and gives it an unique approach to create an entire new identity!

Logo design
Sport
lion
soccer
shield
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