Brutal is 'slang' in Spanish for something that is beyond great.
Client said: " I'd like a logo that represents our rebellious and innovative nature. Brutal will be presenting all types of live events. From latin concerts (salsa, reggeaton, trap) to american pop to classical music. Hence the logo has to blend and mix with all genres."
The challenge was to find a way to coherently bring together elements borrowed from different cultures or styles.
The skull (refers to the rebellious side but also evokes Latin influences) is the catalyst.
To this is added: a mediator , F-holes, notes-eyes
2 tuning fork, 6 tuning pegs
- The hand is the sign of the devil's horns (concert rock evocation) the bones of the arm extend to form 2 ivory keys of a keyboard ...
Muted colors like a background music that does not interfere with the main theme.
The font has been completely personalized.