Toggle Development are a premium web and software development company.

For their logo, they sought imagery pertaining to the web/development nature of their business, but wanted to have a little fun in the way that this was implemented.

The frog concept was inspired by the similarity between the word "frog" and the name "toggle". Frogs are also expert "bug" catchers, which is a witty play on words for a software development company.

The word "toggle" is represented in the mark by the frog's "radio buttons" eyes. Radio buttons are often utilised in websites and software applications for their unique "toggle-like" behaviour -
typically selectable just one at a time.

Combine all this logical thinking with a dash of creative genius and you've got yourself a logo.