Logo with illustration. To give it an elegant touch, a vintage effect is implemented. For a playful touch, color is added. For the illustration, we take a bear, to represent the attitude of its target group and its wild side. An industrial helmet is added to identify the product being sold. In the typography the effect of the screws is added. In this version the silhouette of a nut is implemented to also represent the aspect of tools / work.

A possible color palette is shown, to give it a more masculine touch, based on blue, yellow and gray. 2020 is added, this is totally optional.