For Juicydrop, a cold press juice bar offering organic juices and healthy food, I developed a brand identity centered on simplicity and honesty. The logo features a distinctive serif “Y” shaped like a juice container, creating a memorable and meaningful visual anchor. To complement the clean design, I created a collection of vibrant fruit juice illustrations that highlight the natural ingredients and playful spirit of the brand.
This project demonstrates my ability to blend minimalism with creative details, ensuring Juicydrop stands out in the competitive juice market. The result is a fresh, approachable visual identity that communicates transparency, quality, and the joy of healthy living-helping the brand connect with health-conscious consumers and build lasting recognition.