When designing the Toffee logo, the goal was clear: create a modern, tech-inspired identity that feels both trustworthy and innovative, while subtly hinting at the gaming world.

I went for an abstract "T" with modern lines, shaped like a bird in motion, symbolizing freedom, speed, and limitless potential—qualities that resonate with both fintech and gaming communities. The minimalistic design ensures versatility and readability, even at smaller sizes.

The end result? A sleek, futuristic look that aligns with neobank aesthetics like Revolut and Coinbase, while maintaining a unique edge.

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