The stylizing monogrammed design approach that formed by the letter "A" for AHIM.

The mark captured the line above the A that represents the horizon—a new meaning to life.

For the wordmark, it has been created in a custom-made font style that is sharp, and clean, yet approachable with a balance thicker and emphasis on the letter A without a horizontal line.

For the Arabic text, it create custom calligraphy that was inspired by the Al Battar font style, but make them clean lines, look modern, and bit youth to appeal to the target market.