From the brief:

"We plan to open a self-service café. Various coffee-, fresh milk- and tea drinks can be ordered on the go: quick, individually and in a very high quality.
The target group is travelling, in their way in the morning to work / school, at lunch time or in the evening on the way back home. The customers can take their favorite drinks "on the road". The customers are quality conscious, between 16-40 years young. Both men and women feel attracted by a modern, hypen but also grounded sales store. Our Mexican roots are recognizable in the design and the product."

The design intent was to create a 'mascot' depicting an Aztec/Mayan character holding a coffee bean.