The logo concept for "Chilly Willy" Ice Cream Company seamlessly melds the nostalgic charm of a classic diner with the delightful persona of an ice cream character. The lovable ice cream scoop mascot, reminiscent of Chilly Willy, takes center stage, radiating joy as it embodies the essence of the company's sweet offerings. The logo's color palette evokes a retro diner ambiance, invoking a sense of fond memories while retaining a contemporary appeal. This concept ingeniously merges the timeless allure of a vintage diner with the whimsical spirit of an ice cream mascot, crafting a logo that captures the essence of classic indulgence with a modern twist.