This logo was inspired by Usain Bolt, who regarded as the fastest human ever timed. The colors are Blue and Red.

Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. As the night sky, “Blue is darkness made visible.”

Red is the color of blood and fire, is associated with meanings of passion, desire, heat, longing, lust, sexuality, sensitivity, strength, leadership, courage, vigor, willpower, rage, anger, danger, malice, wrath, stress, action, vibrance, radiance, and determination.

Font used:
Franklin Gothic Heavy