99designs
Logo for a news and social sentiment analysis and aggregation startup
by ivcet
Logo & brand guide contest entry
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Created on 99designs by Vista

Interesting logo contest for a news and social sentiment analysis and aggregation startup powered by artificial intelligence. The clients' requirements were simplicity, modernity, uniqueness. My logo design, which consists of some kind of fluid components, symbolizes the variability and diversity of people's thoughts and feelings. Also, the elements are arranged to form the letter Y in the negative space of the logo. A small dot in the upper right corner together with the shape below can symbolize an abstract symbol of a man (human body). It also gives a good balance to the logo. The logo can also work in one color as a flat, without a color gradient that gives a 3d effect, as you can see in the lower-left corner of the presentation.

Logo & brand guide
Retail
fluid
modern
social
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