Sheet Shark is a modern brand designed to make Excel education accessible, engaging, and structured for all learners. The brand’s mission—“Dive Deeper, Excel Further”—guides users from beginner to expert levels with a clear, progressive learning approach.

I developed a comprehensive brand identity and style guide that aligns with this vision, ensuring a seamless balance of professionalism and approachability.

Design Approach:
- Color System: A structured palette transitions from teal (beginner) to deep blue (expert), reinforcing the learning journey.
- Typography & UI Elements: Clean, modern typography enhances readability, while fluid UI elements avoid rigid, boxy layouts.
- Brand Messaging: A warm, empowering tone speaks to career-driven women and professionals.
- Logo & Brand Application: The Excel-inspired shark fin logo integrates into a cohesive branding system across web, print, and marketing materials.