Design work that was created for the personal logo contest. The contest holder was searching for a design that will show her passion for the fashion, especially particular style, flossy, flamboyant look.
I based my concept on creating a fashion sketch, as most important part of the logo, with accent on hand drawn lines, sketchlines, dress details, and watercolor effect that should provide unique, personal, but attractive look, that is also emphazed by pose and dress style.