The house + padlock icon is a triple entendre which signifies a safe investment in the property. It also resembles a shopping bag icon, so it will subconsciously convey purchasing/commerce.

The purple icon + white font on a dark background signifies luxury. The clean and slim font also makes it look very elegant and professional.

The dot above the "I" has been substituted with a plus symbol. This same symbol is in the centre of the house icon. The symbol is repeated to convey a connection between the "I" (individual) and the home.

The icon is suitable for modern use as a standalone app icon or profile photo.