Hi There,

Our design takes inspiration from the classic stripe patterns found on retro ice cream, candy packaging, and navy uniforms. Stripes have long been adopted by iconic brands because they’re bold, memorable, and timeless. Their universal appeal resonates with everyone, from a five-year-old to an 80-year-old, making them an ideal choice for creating a broad connection.

Instead of a rigid, smooth line, we've taken an organic approach with watercolor brush strokes, adding a touch of authenticity that’s especially relevant to a food product like hummus. Combined with a black package, the stripes bring a bold, rugged character that sets it apart from traditional hummus packaging. This design is crafted to be a work of art—visually striking and sure to grab attention.