tutti pazzi is translated as everyone’s crazy in italian. in my first concept submission, the ‘craziness’ is expressed in the playful typeface and sophistication is the narrow font-style, ultimately striking a friendly-yet-professional balance.

the slim ‘U’ letter is reminiscent of a wine glass and the multiple ‘I I’s moving upwards can symbolise bottles standing on a shelf.

Typefaces used:

Grow AB by Dinamo
and Refrigerator Light by Mark Simonson Studio