Hunt + Gather is a catering pop-up focussed on healthy food and aimed at the fitness community. The brand needed to appeal to men and women who were looking to refuel with delicious food that also satisfied their specific nutritional needs.
To emphasise the message that the right food can give the body strength and protection, the logo uses the G H initials with hunting iconography to make up a shield. Strong, bold typography
re-enforces this.