Blue ladder Media has a mission to provide a world of new opportunities and growth for self-employed tradesmen such as Plumbers, Electricians, Carpenters, etc.

Blue ladder Media achieves this goal by bringing tailored professional services to integrate tradesmen into the digital world, build solid social presence and grow their businesses through digital design and marketing services.

The idea behind logo creations is combining a Ladder with the Collar to depicting the company audience, references from the term "Blue Collar".

The ladder concept on the company name represents a going up, climbing, or growing.

So the overall logo concept is depicting a growing or climbing a self-employed tradesman to be a professional.