Win & Winnow is a company of language sevices. I made the logo in dialog balloons with different colors to represent two people from different cultures or countries communicating each other. The arrow reinforces the concept and gives the idea of understanding between the two supposed people. For the colors, I decided to use the green because it's related to harmony and tranquility. The blue, inspires confidence and security. And to finish, the black in the name, to refers to the sophistication and tradition.