Ferra is a global senior executive recruitment firm, thus, it was important to not only display sophistication and luxury but matureness and masculinity to a certain extent, as well. What would be a symbolic representation that has it all? I'm sure there is no one good answer - mine was a lion. As it turned out, the ideation was the easier part - depicting a lion in a simple but still sophisticated, unique and not overdone manner was the real challenge.