99designs
Alexandria
by Boshi™
Logo design contest winner
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Created on 99designs by Vista

"Alexandria is a luxury tabletop brand offering exquisitely designed, high-end pieces that exude elegance and refinement. Crafted for those who appreciate sophistication, each piece elevates the dining experience with timeless beauty and superior craftsmanship."

The design is a customized version of the Hepta Slab font, a slab-serif revival inspired by antique genre type specimens from Bruce and Co., primarily Antique 307.

I chose small caps to enhance the contrast between the curves and straight lines of the glyphs, making the mark more visually distinctive. The modifications are minimal, focusing only on the shoulder and tail of the letter "A" sharpening its shoulder to create a more unique character. Additionally, mirroring the first letter further stylizes the mark, with the added advantage of making it distinct enough to stand alone as a recognizable symbol.

Logo design
Home furnishing
lettering
type
wordmark
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