Going Beyond Tours gives experiential tours to exotic locations like India. They have western guides allowing a bridge from east to west. The target audiences are young professionals, active retirees seeking a potentially course changing experience.
The words like to associate with the logo and the business are: Simplicity, free flowing/less structured, travel, adventure, a bit romantic and spiritual, peace, and a sense of exotic environments. And this is the result of "Going Beyond Tours" Final Logo.