We are looking to have our church's Strategy and Mission designed in a way where the image could be use with both elements or just one. Meaning we will probably want to have signage with Strategy and Mission, but at other times, we may want the signage just to show Strategy or Mission.
Strategy - Home Groups, Sunday Services, and Congregational Leaders.
We have three components of our Strategy that we analogize with mechanical gears. The purpose of the analogy is that Strategy drives/enables your Mission. Our senior pastor has a big, physical sign in his office without any words: 3 large gears that are bolted to finished, unpainted pieces of wood. To him, this serves as a reminder for the three parts of our Strategy.
Mission - Strengthen to REACH: Our GCF Neighborhood; Our Local Government; Our Regular Contacts (Family / Co-Workers / Neighbors); Our Jewish Community
I'm attaching a picture of a sign that we have in our church to serve as a reminder for our Mission. The sign isn't bad for someone who is NOT a designer, but it definitely is NOT a visually appealing sign...and was the main reason I asked my pastor if I could run a project here to get it re-created/re-imagined.
In addition to just having something better, I thought it would be good to stylistically bring the two elements of Strategy and Vision into a unified representation. Again, I anticipate that we will want the flexibility of showing Strategy and Vision together at times, but also have a design where we could isolate just one of them. The combined image will be printed on something as large as a 4' x 6' banner and potentially as a 5.5" x 8.5" booklets among other digital and printed resources.
I'll describe the elements of our Design Philosophy in the "Other" section of this design brief. Keeping the one aim of the Strategy as gears that drive our Mission, I would love to see how you amazing designers could imagine bringing these to life visually!