MAISON DECO, established in 1999, is the French specialist in interior decorative painting for houses and apartments. We have innovated in the painting industry by providing DIY paints for household owners.
Maison Deco wants to launch a novel paint for the interior which is natural and respectful of the environment. This new paint comes from limestone and the name of this brand is LaChaux. In addition this paint will be sold online, on a dedicated ecommerce website and blog.
TARGET AUDIENCE for the LaChaux paint
Core target customers are 30 to 55 years old women, often household owners. They will be ordering LaChaux paint online. So the experience online must be easy, simple and intuitive for the consumers.
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