We are looking to start with the corporate cards and banners etc, but grow our brand around a successful logo.
This will then potentially grow to all corporate letter head and watermarks etc, as well as an online presence, all print media, etc.
Addicted To Hype is the business name, and we're hoping for an engaging, yet clearly legible font.
There will likely eventually be an appropriate "tag line", but we also believe this will be variable and might change often. We envision the font being used with the tag line as in the business name, but likely smaller case.
Some ideas around logos include a "crest", we've had an idea relating to the old Bayer heroin bottle maybe with the work Hype on the bottle (but classy), but we also don't want to stifle good innovation by prescribing that as the ideal solution (maybe 1 person could try that? ;)
Predominantly the background should be white, as on a business card it is key to be able to scrawl details in pen or pencil on the card.
Color scheme is up to the creators, but strong, dominant colors will be preferred.
Artwork should be provided in multiple formats and copyright free.
Vector, TIFF, jpg, etc would be ideally desired.