In order to live in accordance with my personality, e.g communicate with people, develop nice and deep relathionships, meet interesting and high level people, have a very positive impact on people's life, take the time to explore my artistic side, I decided to create Serenity Jane, a lifestyle management club specially dedicated to women leaders, in order to help them enhance and balance their professional and private life, but also achieve their personal dreams now. Serenity Jane is a time and serenity provider, women's best friend.
Our main target audience : women leaders (30-50 years old), entrepreneurs or those working for a company at a medium to high level, but always with very good earnings, willing to get a personal assistant to help them save time and gain serenity. They are also looking for a personalized, customized, discrete and professional service on which they can rely on whenever they have a task to delegate.
In order to give a strong identity to Serenity Jane, I would like a design for:
- the logo ( the baseline is: Women's time & serenity Provider.)
SECOND STEP: STATIONERY
- the business card
- the letterhead & enveloppe (clean, simple and tasteful)
- the membership card: dark colors (black, grey, silver with the logo colors. Add: "Just make a wish and consider it done" and the holder name on the card) and a mini-pocket where to keep the biz card and the membership card.
For the stationery, I would like you to add these following key words in the background:
Home care, Family care, Personal shopper, Home delivery service, Wellness & Spas & Fitness, Life coaching, Wedding planner, Catering&Events, Leisure&Trips.
THIRD STEP: PPT TEMPLATE/FLYER & AD PAGE
- powerpoint template only
- the flyer "Be sure to please young mums for real!" see attached file for further details) baby but elegant atmosphere...
- a clean & simple advertisement page that will be included in a book talking about women leadership (A4 format) : message above the page: "For most of women leaders it is tough to achieve work-life balance " "But now they have Serenity Jane! " And then: "Think of us as your personal time & serenity Provider. Simply by handing over your "To Do List" and making it ours, we can give you the solution to an easier and the opportunity to make your secret dreams come true". In the middle, two illustrations: without Serenity Jane (a very tired and unhappy woman face)/with Serenity Jane (a happy, young and smiling woman face); the women should be dressed professionally. And in the middle this conclusion sentence: "We give you the opportunity to try us out for free. Sign up today for a trial membership and make three requests for free!" Below the page, on the right side, our logo, baseline and contact details. Any other ideas are welcome if relevant!
Key words are:
Elegant & Smart
Private Club oriented
Should be fresh &
Make an immediate good impression
Colors that women like best but not too girly
I am quite open to all innovative design. Just be CREATIVE with ELEGANCE!
Good luck designers!
VERY IMPORTANT TO READ BEFORE STARTING!
In order to make it easier for everybody, please note the following rules:
1- Step one: The first week of my contest will be exclusively dedidated to the logo design. Those who are not eliminated and have 4 or 5 stars, will be allowed to join step two.
2- Step two: stationery design will last the second week of the contest for selected logo designers. New candidates will not be considered unless they show their whole design work in one go.
The idea is to award the designer who will think the Serenity Jane project globally!
Good luck :-)