Identity for new virtualization consulting business

Virtuarise

Virtuarise is a new virtualization consulting firm based in Montreal (Canada), offering consulting services in server virtualization, virtual desktop infrastructure, virtual storage, network storage, virtual office infrastructure and application delivery and deployment solutions.

Not tied to any particular industry. Any small-to-medium sized organisation that have an IT infrastructure.

A brand identity, imagery, logo & style guidelines for a new professional consulting business.

Key deliverables:
• brand identity look, feel & visual representation (brand mark, or logo)
• style guide, including
o a colour palette set – must suit/work well in PowerPoint
o primary and secondary type faces
o brand guidelines
• Business card
• Letterhead
• Envelope

The brand mark will be used across all communications – in the main, these are electronic (website, PowerPoint presentation documents, word documents, email, blog etc), but also for a business card and to be used for other printed materials as required - it must
o Work in various sizes – from business card (small), to PowerPoint screen show (large)
o Print well in black & white (many documents with the image are printed, often in small size)
o Be reversible (or alternate version) to enable use on different coloured backgrounds – black, white, colour etc (eg powerpoint)
o Work well online with different resolutions - for website, blog, email etc.