The brand is a combination of letters and words.
ONE 9JA. Although we are looking primarily for a brand that will look good on a tshirt. I need you to think much bigger, think about the brand on billboards, on the side of buses, gyms, tv shows etc. It needs to really be memorable / iconic.
So the logo should be a combination of two elements:
1. the word "ONE"
2. "9JA" - this bit is easy it should look exactly like how it is written here http://www.etisalat.com.ng/images/promo promobox-9javaganza.jpg
Now since the 2nd part is taken care of "9JA", let's talk about the "ONE"
The "ONE" must be pretty special. It must be as iconic as something like apple's half eated apple.
It must be able to stand out on its own but still work well with the second part (9JA) of the logo. It should also be easily combined with other brands or words...e.g. "The "ONE" Way", "ONE" TV, "ONE" Love...you get the point....It must be easily extendable.
The thinking behind the "ONE" is that you are the chosen one. The individual that is special and will be treated as such with tailored services and targeted messages.
As a creative start I want you to think about maybe using the "O" to communicate the essense of the individual being key... an O with a "man" in the center. If you are going to use a figure of a man or a person, use the man figure in the header of this website - http://www.naijaconnects.com.
How this is a little clearer. I am looking for something really simple but special here. A classic.
Please feel free to suggest the use of various types of "media" in relation to the transfers on the tshirts (such as badges, embroidery, metallic colors and print as it is the vogue now)
*There are 2 key items we are looking for here:
1. An iconic logo "One9Ja" illustrated on a unisex tshirt
2. A unique packaging idea for the t-shirt. Recipents must not be able to easily guess what is in package, but it should lure them into finding out. As a theme, think of "treasure hunt", "money bags", "Golden envelopes" etc. As this is a youthful brand primarily targeted at the mobile generation, you could also look into mobile phone and communication themes, but not really hot on that on less it is a very strong idea.
- Unoriginal ideas
- template ideas.