Completed contest

Challenge: Redesign our shopping cart!

Sanitairwinkel needed a new web page design and created a contest on 99designs.

A winner was selected from 39 designs submitted by 3 freelance designers.

39
entries
3
designers
1
winner

How Sanitairwinkel started their web page design journey

Company name

Sanitairwinkel.nl (http://www.sanitairwinkel.nl)

Overview

Sanitairwinkel.nl is a web shop specialized in sanitary supplies (bathroom retailer).

Tell us a bit about who you are and the people you reach

B2C, people interested in bathroom and sanitary supplies.

Requirements

We would like to optimize our shopping card to reduce the bounce rate and increase the number of conversions. The designs should give the visitor a safe and secure feeling, has to be elegant and efficient. Usability is key for the winning design. Of course the design has to be in the same style as the rest of the website. The following elements should be present in the templates:

Step 1
- Logo sanitairwinkel
- Text right from logo: Zo eenvoudig is winkelen bij Sanitairwinkel.nl
- Logo Thuiswinkel Waarborg
- Steps of proces: Stap 1, Stap 2, Stap3, Bestelling afgerond
- Image of item, description, delivery time (levertijd), Amount, Price, delete option
- Button: Stap 2: Uw gegevens
- Option to save content of shopping card
- Option to choose: Deliver or pick up
- Tekstlink: Verder winkelen (back to shopping)
- A lot of the info in the current design can be deleted (klantenservice, winkelwagen, zoeken, bestel mee.
- Customers who bought “productname” also bought ….
- Bargain recommendations.

Step 2 and step 3! (see page details, )

Number of pages

1

Page descriptions

Step 2
- Logo sanitairwinkel
- Text right from logo: Zo eenvoudig is winkelen bij Sanitairwinkel.nl
- Logo Thuiswinkel Waarborg
- Steps of proces: Stap 1, Stap 2, Stap3, Bestelling afgerond
- Form with header: Uw gegevens and fields as in current design
- Right in design: Overview of shopping cart (see shopping cart process of http://www.bol.com).
- Button: Stap 3: Betaalwijze
- Tekstlink: Terug (back)
- Add icons and text as in step 2 of http://www.wehkamp.nl: 24/7 icon and text, Icon with car and truck with text and euro icon with text.
- Symbol with text: Uw gegevens worden via een beveiligde verbinding naar sanitairwinkel.nl vrezonden (see also example at http://www.wehkamp.nl)
- Confirmation directed to the customer: “ You chose for delivery or to pick up (confirmation of step 1) .

Step 3
- Logo sanitairwinkel
- Text right from logo: Zo eenvoudig is winkelen bij Sanitairwinkel.nl
- Logo Thuiswinkel Waarborg
- Steps of proces: Stap 1, Stap 2, Stap3, Bestelling afgerond
- Header: Betaalwijze (=payment method)
- Left side: Kies hier uw betaalwijze (choose payment method)
- Replace drop-down menu by three radio buttons: Online betalen via je eigen bank (with iDeal logo, see http://www.wehkamp.nl), Vooraf overmaken, Rembours
- Questionmark button or info button behind 3 radio buttons (for info about methods)
- Right in design: Overview of shopping cart and personal info(see shopping cart process of http://www.bol.com).
- Button: Naar betalen
- Tekstlink: Terug (back)
- Add icons and text as in step 2 of http://www.wehkamp.nl: 24/7 icon and text, Icon with car and truck with text and euro icon with text.
- Symbol with text: Uw gegevens worden via een beveiligde verbinding naar sanitairwinkel.nl vrezonden (see also example at http://www.wehkamp.nl)
- Confirmation directed to the customer: “You correctly entered the following information”. (confirmation of step 2).

Existing website

http://www.sanitairwinkel.nl

The new shopping card design should give the visitor a safe and secure feeling, has to be elegant and efficient. Usability is key for the winning design.

Example websites

Great designs/functionality:
http://www.bol.com
http://www.wehkamp.nl

Bronze package

US$495

Free features

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Deliverables

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