Web Page: Birthing a Better Way.com / Header: Kalena Cook (see sample links under requirements)
Passionate about natural health of women and babies, and sharing helpful information, encouraging and empowering women to make smart choices.
Co-authors: Kalena Cook has a marketing background and gave birth naturally and became a consumer advocate/birth mentor (jacket photo). Margaret Christensen, M.D. is a Ob/Gyn holistic physician (in red photo).
We are published by a small non-profit press which is a polite way of saying the marketing is coming out of our pocket. We think there's a brilliant and talented person who loves photoshop and web design to team with us for our budget.
Women 18 to 45, from young newlywed to mom with children. Health conscious, actively fit and exercises--possibly has a sport, buys organic produce or eats a balance of clean food, from green lifestyle to educators and corporate execs, intelligent--reads books and/or listens to NPR, mostly high-school grad with trade degree to college educated, may be an independent thinker with a bent to counter-culture, curious and likes to know choices.
Design ease--Please view 3 author sites we like:
shilpigowda.com, paulabutturini.com, diannedixon.com
We like format, clean and helps to simply & set the elements in place. Items in quotes below represent titles or links:
. Same window size as samples above with ocean background softened slightly, rounded corners
. "Kalena Cook" (header across the top in Mrs. Eaves typeface or Garamond Book)
. Choose beautiful blue green color in wave to the left as a background beyond window and graduate to slightly lighter as going down
. Book cover slight angle with white pages and back cover (3-d), position so some rays from sun come above it.
Underneath book add: "Buy this book"
links buttons Amazon.com, B&N, Borders (look up "Birthing a Better Way" to get each link)
. Author photos KC (1st) & MC, side by side same sizes, with round corners softened with white, names underneath (see "about us for spelling)
Subtitles to left side vertically in Trade Gothic font:
Book (new page has overview, add link at top for "Excerpt")
News & Events
Make each link active to a blank page so we can add copy (go by samples). Want to be able to use your design to set up on host and go live right away.
Overall tone: beautiful, optimistic, clear, inviting, warm
elegant, authoritative, welcoming, non-intimidating, clean
Thank you and look forward to your help.