We are a web development shop with limited in-house design talent. We know how to code, but when it comes to making things look nice, we need help. We know enough about design to be dangerous.
Our client, Central Maine Endodontics, is building a website for the first time. Here is a link to a mind map of the proposed information architecture. This should give you a sense for the type of content the site will contain:
Here is a link to the logo that was recently developed from a recent 99 designs contest. Want to work in the colors and general tone of the logo into the site design:
Logo dark background JPG-
Logo light background JPG-
Logo, light & dark, zip of psd files-
Here is a link to a mockup that I did:
...which should affirm my decision to seek the help of professional designers for the look and feel. :-) but, it should give you a sense for what were looking for in terms of layout and content.
My client is fine with using stock photography as needed. Photos of happy smiling faces work well.
Endodontics is a dentistry specialty that deals with, primarily, root canals. There are few things in life most people would like to avoid than a root canal. Even if they've never had a root canal, they have heard that they can be very painful. In reality, the technology has fans considerably and if done by a competent endodontist, your root canal experience can be virtually pain free.
My client needs to educate not only prospective patients, but also referring general dentists. the patient needs to see that above all, our client's mission is to make their experience positive and comforting. The message is that they are more likely to enjoy (if we can use that word) a root canal from an endodontist, who is skilled and experienced at the latest technology in root canal techniques, versus going to the regular general dentist.
Likewise, general dentists refer patients to endodontists for this reason and also because an endodontist can do a root canal more efficiently. This allows the general dentist to focus on procedures they do best. Ultimately, the general dentist can be more effective by referring patients to an endodontist for root canal treatment.
So the overall tone of the site should be professional, and the color scheme and general layout and other design elements should all convey the fact that the patient's comfort comes first. While we're not going to automatically play any soothing music on the home page, to the extent it's possible, we want the design communicate with soothing music might.