NEW DESIGN DIRECTION FOR WEB 2.0 SITE

http://www.nowsend.it

NowSendit is a small button that a company adds to their website, on the Contact Us page. A customer browsing the website, on their desktop or laptop, can click the button, enter their mobile/cell number, and get all the contact details for that company sent to their phone as a text message. It's the easiest way for a customer to get the contact details of a business exactly where they want them - in their mobile/cell phone, as a text message, which is instantly accessible. The customer gets a map and directions too. These are accessible via a link in the text message, so the customer doesn't have to use a fiddly map app, they can get to the map in one tap from the text.

http://www.nowsend.it

NOTE: there are 6 pages to design but I'm really only concerned at this stage with establishing a new design direction.

BRIEF: We already have a very simple, clean design for the site. We also have a really nice video.

However, we've stripped back the site and the design over time to the point where we've got something far too simple and generic.

We're really happy with the video, but we'd like the rest of the site to match it in strength.

There are 5 more pages to add. What we need is a design direction, and then this direction rolled out across the rest of the pages.

In order to set out this design direction, I'd like, initially, two pages to be designed/redesigned.

The first is the home page. I want to keep the video, the top navigation and the main intro wording, but I want you to take it in a different direction. I'd then like to display 3 'Benefit' links in the section underneath the video, that take the user to 3 separate pages laying out the benefits of the product.

The main focus of the homepage is to get users to watch the video, sign up, or click through to the benefits.

The 2nd page I'd like designing is one of the benefit pages. The user comes to this page when they click one of the benefit links on the homepage. This page will allow the user to quickly read info about this particular benefit. Again, the main focus of this page is to get a user to register.

Please see the attached document for the actual content.

The font and illustration style that everyone is using at the moment - like on dollarshaveclub.com - that old fashioned Barnum-type font. Anything showy. Weak fonts.

There are a million web 2.0 sites out there, all of which look the same. They look the same because they are trying to be clean, friendly and modern. That's great, but we need more. We really need all the above, but some strong design elements as well.