Design a trendy HomePage for NEW fair-trade, eco-friendly shoe brand

Olli

We sell fair trade, natural rubber, and biodegradable flip-flops.
The target audience is anyone that where's flip-flops but we're seeing early success with USA women 45+.

https://olli-world.myshopify.com/ pw:naturalrubber

We're looking for a clean homepage that is easy to navigate and focuses heavily on product photos. At the moment we only sell one product with various color variations. So we want to make it as easy as possible for people to scroll through the homepage and pick their favorite color.
Our logo is a burgundy color. We don't want to be overwhelming with colors but using some colors that are complimentary to burgundy.

If you look at the current page you'll see most of the text and picture elements that we want on the page. The problem is the way they're put together. Text is hard to read, font's are weird, and that color (ah!).
We used indiegogo to launch our flip-flops to the world. I like the format of the long form sales page especially when it's just a single product with multiple variations.
So if we could clean up the design to flow more and incorporate elements of a sales page into the design this would meet expectations perfectly.

Althought the logo is burgundy we don't want to use colors that are typically gender associated (like the current pink). Colors that are complimentary would be great. But not too much color (don't want to overwhelm). It's hard to communicate exactly what I'm looking for when I'm not design savvy myself.

Please don't hesitate if you have any other questions about what I'm looking for.