http://www.SwingSetMall.com is an e-commerce store that sells residential and commercial playground equipment (swings, slides, swing sets, play structures, etc.). We are looking to truly start branding ourselves with a unique look and style which speaks to the products we sell and the spirit of our industry. We have a fresh new logo (attached), and now we are looking to take the next big step in branding ourselves with a new web page design.
We are looking for a simple makeover, that will not require a whole lot of custom coding on our part. We are not starting from scratch on this template design, but will just be modifying an existing template from Interspire Shopping Cart, so the design and layout needs to be fairly easy to integrate.
Should feel summery, bright, fun. In terms of colors and animation, we are looking for something similar to Playgrounder.com. In terms of overall style, and fun feel, we like RainbowPlay.com and ToysRus.com.
Should fit our new logo like a glove!
Visitors to our e-commerce website. We carry a large amount of residential and commercial playground equipment. We deal primarily with two categories of customers:
• Residential customers - Parents and grandparents shopping for parts and accessories for their kids and grand kids, especially those building their own backyard play structure.
• Commercial customers - schools, parks, churches, day cares, etc.
We want a store design which conveys to our customers the joy and fun that kids experience in the backyard or school playground. At the same time we want to communicate to schools and parents that we are a trustworthy business, devoted to providing them quality playground equipment, by having an equally professional looking design.
Header & Menu Area:
Should be something that is fun, playful, and colorful. This is an area which can define the theme of our store, so it's the most important area to concentrate on. It's also critical that whatever colors, styles and elements are used that they all work well, and look great with our logo.
• Account info links at very top
• Obvious area in header or menu that displays number of items in cart
• Search box - either in menu bar or header area
• Should NOT take up tons of vertical space
Menu needs to be prominent. Needs to be flexible enough for us to change menu items around in the future. Items to list are: Mall Entrance, Shopping, Safety, Info Kiosk, Contact Us
Body Background & Container:
• Less of a "boxed-in" feel for content
• Something subtle - either a full white background or a subtle color and frame which allows for the images and products to be the focus of the page
• Content area needs to be two columns -- sidebar & main content area
• 980px container width
• Left column sidebar items can have colorful headers
• Should show off our SSL security seal, and payment methods accepted.
• Should list links like on our current footer
• Include prominent help area: "Need Help? Call Us at 866-297-7529" plus an icon and link for Live Chat
• Could also include facebook & twitter icons or images
Layered Photoshop PSD (in RGB)