We'd like a homepage, product page, and collections page. We may want to work with the winner afterwards to do other pages such as blog, posts, 404, search, etc. We'd like to see how these first three pages turn out beforehand.
• Hero Image / Slider (must have purpose, call to action)
o (Could be great place for lifestyle video in future)
o Do NOT automatically slide the image. Bad for conversions.
• Unique Selling Proposition Statement – “Buy CBD Oil – From Root to Fruit”
• Most Popular selling items list to show off our most frequently purchased items
o If something is on sale, have “sale” icon. Show the regular price crossed out, then the new sale price next to it.
• Testimonials, with images, yellow review stars (YotPo app).
• Clearly show yellow star review rating with “XX reviews” next to it (links to read the reviews”
• Breadcrumbs to show hierarchy of collection above the product for easy navigating.
• Each product should have about 4-6 pictures
• Original price should appear, and if on sale, original price should be crossed out, sale price should appear and math in % should be shown (in red?) such as “Save 34%”
• Call to action should say “Add to Cart” and be prevalent at the top of the page.
o Use contrasting colors for all calls to action on the website, including this one.
• Have a wishlist feature “Save this item”
• Make it easy to share, integrate social share buttons “Tell a friend” with an icon
• Subscribe and save offer with option for “one-time purchase” or “subscribe & save X% ($XX.XX) on your first order and XX% ($X.XX) on all future orders.
o See https://wholeleafmatcha.com/collect…atcha-100g
• Mini-description (maybe 250 characters max) next to product photos price etc and then longer description available further down somewhere else. Link mini-description to the longer one with a blue hyperlink to it.
• Highlight scarcity (“Almost sold out! Only XX left in stock…”)
• Push the sale (“Order in the next XX hours and XX minutes to have your order processed today”)
• Zoom Feature necessary
• Show us what “out of stock” looks like in the design
• Related Products section below product “Frequently purchased together:” or “You may also want to consider:”
• Allow sorting features. Can use app “Searchanise” via Shopify to assist.
o Left side of our site could say “CBD” with black tone and right side could say “THC” with white tone.
• 100% guaranteed satisfaction icon with supporting text “Unhappy? We’ll Take it Back! – We stand by our name! All CBD products are backed by a 14-day no-hassle return policy, used or unused!”
• Secure Checkout with supporting text “Your order is encrypted with SSL security to ensure that your personal and credit card information is 100% safe from hackers.”
o Add single line image (sprite) of payment methods: VISA, MasterCard, AMEX, Discover, PayPal, BitCoin.
o Add security seals also, Norton, SSL, etc.
• Discreet Packaging with supporting text “All orders are shipped in plain brown or manila packaging with no logos of what’s inside.”
o Add image of plain looking package.
• Newsletter Opt-In (collect email only)
o PharmaXtracts Insider “Become an insider and be the first to hear about new products and get discounts (It’s free)”
• Physical location address in footer (for SEO / retail purposes)
• FDA disclosure / legal statement / Leaving our website disclosure
o About PharmaXtracts
♣ Our Story
♣ Customer Reviews
♣ Free Newsletter
♣ Locations Near Me
♣ Order Tracking
♣ Shipping Policy
♣ Refund Policy
o Common Questions
♣ Drug Testing
o Smoking Accessories
♣ All Accessories
♣ Popular Collection 1
♣ Popular Collection 2
♣ Popular Collection 3
• DMCA Verification badge
• Social Media Badges (Instagram, Twitter, Facebook, etc) Show social proof via the number of followers. Show latest (tweet, intagram post?)
• Footer content area for SEO purposes