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http://www.JapanWifiBuddy.com

We're a young company that helps travelers to Japan to stay online. We rent out portable wifi devices. Our primary target market is 30-50 year-old slightly tech-savvy travelers who have a decent income and some disposable income.

http://www.JapanWifiBuddy.com

I'm looking for a responsive design, something super-clean and easily understood, with bright colors and effective and eye-catching photos and phrases. Our product isn't the most straightforward, and currently our website is too text-based to be very effective. Looking for something bright, clean, fresh and easy to understand.

1. Front page - Catchy and appealing wording with a large and appealing photo or graphic. Below that we'll have some icons displaying why JapanWifiBuddy is great, along with some social proof and customer quotes/photos. Below that an intro to our products and pricing. Perhaps below that we can have some more blocks explaining more details of why our service is great. At the bottom, social media icons, along with links to the various pages in our website, products, blog, etc.

2. Product collection page - Clearly outlines the differences between the products in a clear and understandable way. Could have a chart of general pricing and comparison info as well as some testimonies for each product. I'm not sure what the most effective page layout is to compare the 3-4 products we do list.

3. Device product page - We'll have a booking calendar that links to the pricing that will change based on the customer's desired rental dates. Have some large and attractive photos of the product and the freedom/happiness/joy that it provides. Will also explain more detail below what the product can do, as well as a link to a coverage map hosted on the service provider's website. We can also display available discounts that kick in once certain conditions are met, nearby the pricing. The pricing should have an option to change currencies nearby.

4. Checkout/Order page. Super clean and simple, making it look as un-complicated as possible. This could actually work out to be a few-page series of similar-looking pages if you think psychologically it's "friendlier" to do so. We will need to ask the client various things besides just their name and address. We'll need their flight number, desired shipping location (they can choose from various airports, airBNB address, local address, or a couple of other options.) So if this is all in one huge order form, perhaps it's a bit off-putting.

I personally prefer clean and professional-looking color schemes, but I'm open to various ideas that you think may suit our style, name, brand and target audience. Nothing feminine, flowery or overly simplistic in terms of having large blocks of one single color, please.

I've included a recent design we've received for our logo. It conveys the high-tech-yet-friendly, "buddy" style that we're going for. I have various versions of this if you need.