We need a makeover! We are just starting out, selling killer customizable poker tables. We need a look that inspires trust and looks authoritative, as the tables are fairly expensive, and we are not yet a known brand.
The design should also evoke the glamour and excitement of Las Vegas, and how buying a high-end poker table will bring that excitement into the home.
We have a mockup at: http://sukks.com/misc/CPTmockup.jpg
Visitors are mostly in their 30's to 40's. Men slightly outnumber women. Visitors are serious poker fans who are interested in a high-quality, longlasting poker table that is high-end but reasonably priced. They want to entertain, host home games and impress their friends with their sophisticated and well-made poker table.
Mockup at: http://sukks.com/misc/CPTmockup.jpg
Hi-res poker table images at http://sukks.com/misc/CPTHiResTablePictures.zip
--Smaller font, second line: "Free Shipping on ALL Tables"
--Image on right side of customer service rep with headset. Caption "Questions? 888-888-8888 Talk to a Poker Table Expert!"
Nav bar across top
-Poker Table News
-Custom Table Gallery
Body, above the fold: 2 columns. Column length about 500 pixels long, for text. In middle, 2 images of poker tables. At bottom of column, put the price range and "See More" button.
column 1) "Professional Poker Tables" $479-579
column 2) "Furniture Poker Tables" $849+
Below columns: 2 articles in blog format.
Title: Poker Table News
Website looks we like:
http://www.visitlasvegas.com/vegas/index.jsp: we like the vegas glamour look
http://www.stinegametables.com/ Great background
Looks we DON'T like:
http://www.custompooltables.com/ Too plain. Too much of the good stuff below the fold.