We are looking for a new websitedesign with very much a minimalist feel, no clutter and focus of attention tobe drawn to the key messages on the website.
We do not require any coding, justdeliver a layered psd and we will cut it up ourselves and incorporate yourdesign into our coding. We would like you to keep notes of font details youhave used and let us have these as part of delivery – they will be incorporatedinto css for the website.
A key feature of our website will bethat there will be no scrolling, it will consist of a header and footer andcontent in between with no need for scrolling. Navigation will be clear andconcise; you find your required content in a targeted 2 and at most 3 clicks.This is probably not relevant to you designers but we wanted to give you anidea of where we are going with this site.
Smashing magazine has a greatarticle of minimalist design here, have a look at the showcase but you shouldscroll down further in the article to see the key design messages andsuggestions particularly the section on whitespace and/or solid colours.
Also have a look at this ZDnetarticle, its short and should help you see where we want to focus attention inthe website design http://blogs.zdnet.com/BTL/?p=2776
There are no restrictions ondesigners once you follow the minimalist brief, feel free to change the layoutas you see fit and we will comment in feedback.
You can find a layout draft,accompanying notes and the logo here:
(if you’re having any hassle withmediafire let me know and I’ll copy the notes in here and figure something outwith the jpg)
Our logo has 2 colours, the orangeis pantone 021 C and the grey is pantone 431 C
Finally we will be releasing thewebsite for test in two versions, an alpha test version and a beta testversion. Please include a layer in your design with the word ‘alpha’ and alayer with the word ‘beta’ most likely in the header – we will turn theselayers off as appropriate when we cut up the design for the website.
If you have any questions orcomments, please let us know and we will clarify for you. Hope the brief is ok and sorry if it’s toolong
Here are some websites which aregood examples:
http://www.dubberly.com/ - attention is immediately drawn to their key message
http://99designs.com/ - don’t like the panels for Popular Design contests andPopular Designs, otherwise this website is a great example
http://seogroup.com/ - again, great and clear position of their message and gooddesign
http://www.shuteyereport.com/ - don’t like the layout but clear messaging is good
http://benjamindavid.cc/ - a little too busy but really nice design