LeaderValues (http://www.leader-values.com) is consistently in Google's top 10 for "Leadership Development", and was founded in 1997. It is essentially a "non profit" destination, serving as a personal passion of founder Mick Yates (bio at http://www.leader-values.com/Conten…tailID=830.
It is well respected as an "honest broker" in the space, with excellent editorial control and easy access to new materials of all kinds.
The site's tag line is "getting better results, together".
First, it helps Leaders in all kinds of organizations develop their skills. Second, it provides students of Leadership with one of the best meeting places on leadership, organizational innovation and value systems on the 'net.
LeaderValues is very well positioned as one of the most popular free resource centers. The site has one of the widest collections to browse and study - searchable Themes (550+ entries), Links (500+ entries), Magazine Articles (350+), Books (400+), Quotations (700+) and more.
There is also a regular newsletter. Theme areas include leadership & value systems, innovation, complexity, culture, assessment, and organizational change.
Mick's Leadership Blog (http://www.leader-values.com/Wordpress) has just been relaunched and is a popular destination in its own right.
LeaderValues is a content heavy site, attracting a broad global audience, equally balanced between business managers, students, academics and consultants. We need to keep this balance - as well as the original design intent of "global" - featuring themes from all over the world.
There is an upscale, well educated and economically successful audience - and in the USA an above average audience of women, Asian and black populations.
Visitors, beyond Leadership issues, are also interested in career resources, science/nature, kids education, educational resource, innovation, business, religion, nonprofit, politics & commentary ... (Quantcast etc)
1. Fast, content driven site - everything easily accessible from home page. Access to self assessment, newsletter archives, latest blog material etc needs to be obvious at first sight - nothing "hidden".
2. Article, link and quote themes need to be clear - see current home page.
3. Frequent "new news" on the home page - blog, tailor made news feed (Magportal), rotating articles, cartoons, monthly poll etc.
4. Graphically interesting, but not extravagant or self-indulgent. This is a serious site.
5. Clean look, possible extension into web 2.0 interactivity via Member's area.
6. Current trademarks include the key logos and 4E's design (see http://www.leader-values.com/Conten…tailID=828 for trademark details)
7. Color scheme (red / brown) is unusual in this space and should be kept. Colors as per attached logo ...
8. Global. Current site uses many of Mick's collection of art - graphics are free to be used.
All that being said - we are looking for edge, quirky, interesting and fun - something people will want to keep track of.
Target full screen size 14'15" laptop ...