It's Not Where You GoÂ… It's How You get There!
Desired Color Scheme:
Black, White, Dark Blue & Light Grey
Web 2.0 - The design must be clean, professional and able to accomodate a lot of information on certain text heavy pages.
Accepted File Formats:
Men In Black Limousine Services has set its goal on becoming Torontos leading ground transportation company.
They are heavily focused on the following four services in order of importance:
We dont have any strict colors to work with except for black (given the Men In Black company name) but we would like a clean, professional web 2.0 look'n feel.
MOCKUP OF HOMEPAGE:
NOTE: DO NOT THINK OF THE ABOVE OUTLINE AS A DESIGN - this is only for illustration purposes and should be used to help you identify the ELEMENTS that need to be incorporated into this design.
We give you complete creativity in moving these elements around and making them your own style.
Regarding rights to images, we would prefer your use of images to be royalty free for commercial use. We will also entertain the use of exceptionally relevant images and facilitate the communication process for payment with our customer.
Please limit your use of boxed content - we just happen to use boxes in our mockup to better contain required elements. We want a very clean, simple design.
MIB Logo in EPS format:
LIMO IMAGES OWNED BY MIB FOR YOU TO USE:
Limo Images ZIP (24MB)
Note - these images remain the property of Men In Black Limousine Services and are not to be used in whole or in part outside of this contest.
MAIN CENTER IMAGE (Limo cut in half) what we are trying to show here is that MIB are equally focused on Weddings/Proms etc. or what we like to call "Fun Stuff" but also very focused on Corporate related events. Thus, we would like to have the main LIMO image front and center with half being a black Lincoln Town car sedan AND the other half a white stretched SUV/Navigator. The trick is to make the two limos seamlessly blend together.
BACKGROUND IMAGES we would like the Corporate half (Black limo) to have the image of the Toronto (Ontario, Canada) Skyline in the background with the CN Tower prominently displayed.
For the Fun Stuff (White limo) half, we are thinking of an image showing people having a really good time, partying, a wedding party photo of the bride and groom in a beautiful nature setting.
(NOTE this main image will be a significant consideration in awarding this contest)
The following linkable text should appear either over top each of the two images or other to make an obvious connection:
Night Club Runs
PLACEMENT OF MIB LOGO we are thinking that the logo should be in the top left hand corner since this symbolizes a more overall corporate look. However, weve seen great looking corporate sites that dont always conform to this rule so please feel free to try different ideas.
Main nav items are as follows:
Home | About Us | Our Fleet | Testimonials | Photo Gallery | Latest News | Contact Us Client Login
Footer nav items:
Toronto Limousine services | Toronto Airport Limousine | Toronto wedding Limousine | Toronto Limousine rental
Bus Limousine rental | Toronto SUV rental | Toronto Casino Limousine Service | Toronto funeral Limousine | Corpoate Limousine
Toronto Prom Limo Rentals | Niagara wine tours
TOP TEN THINGS the idea here is to create a banner type image (our example is of a question mark (?)) that people will want to click on the find out everything they need to know before they choose a limo co. This will link to a PDF document.
GET INSTANT LIMO QUOTES again, we want people to click on this area to get instant limo quotes. Note the design used in this example CANNOT be copied we used this as an example from another website (http://limos.com/) - we would need similar graphical elements but original.
STRATEGY TO KEEP IN MIND
SEO this websites main goal is to be optimized for major search engines. Thus, your designs need to accommodate all text shown in the mockup provided except for maybe the tagline It's Not Where You Go It's How You get There!" - this could be an image if it would make the overall design.
Tel#/ Contact #s we really want to have MIBs tel#s prominently displayed so that visitors to the site can always call for a quick quote.
The main imagery needs to be the half black & half white limo with the appropriate background images.
The Corporate and Fun Stuff list of text need to be clearly placed with the appropriate black or white limo image
Design for 1024px wide viewing
Ability to have design scalable to fit 100% of screen is a definite plus but is not a critical element in our final consideration
Design to be easy enough to code in CSS and accommodate new skins sample of CSS layouts for reference (http://www.csszengarden.com/)
Competitive Sites to Look at:
http://enchantedlimo.com/ - we like how they incorporated the Toronto Skyline in behind their fleet of limos, we also like choice and treatment of images used. We DO NOT like the flashy images changing all over this website.
http://www.123limo.ca/ - we like the overall use of real-estate to position many of the same elements in our design but we do not like the darkness of this site too much black
http://www.yorkvillelimo.com/home.htm - good example of how the design can grow to meet the size on ones display dont like the use of embedded i-frame to scroll content
HOMEPAGE TEXT TO USE IN YOUR DESIGN:
Men In Black Limousine Services - Toronto, Ontario Canada
Men In Black Limousine Service - our professional staff specialize in Toronto airport shuttle services, weddings, corporate events, proms, escorted wine tours, casino bus tours, funeral service, long distance trips and any other special events you may require. We have a limousine fleet with SUV limos and bus limousines also available.
Building our own custom reservations system and equipping our 2006/7 Limo Fleet with GPS Tracking units are some of the recent investments we've made in supporting our pledge to you; to consistently deliver the highest level of service and provide the safest, most dependable courteous limo service available anywhere.