Make us different: Creative webdesign for an innovative Proptech / Real Estate Investment Firm!

CASA

CASA is investing in residential real estate in Lisbon and Porto and is letting the acquired properties on short-term basis (Airbnb etc). At a later stage, CASA intents to tokenize the investments on the blockchain. Therefore, CASA is a real estate company with an innovation (proptech) angle to it.

Words to describe our firm would be: quality, professionalism, innovation

Target audience for site:
-Investors who are interested in investing into real estate, particularly in Portugal
-Fund-of-fund investors
-Client Advisors for high net worth individuals

Our expectation from the site are:
- We can direct potential investors to our site
- Potential investors find information about our company and our active markets
- The general public (via PR or social media) should get a good understanding of what CASA does
- The website should look professional and compelling, triggering interest of potential investors to reach out to the CASA team to inquire more about what we do; the website should help to convert already semi-informed investors to commit to invest

professional, yet innovative look; modern, not the classic traditional real estate site
colors we worked with in the slide deck is hex 33333, different shades of gray (595959; 7F7F7F; BFBFBF) / accent color C00000

Main Page:
What we do
Where
Why invest with us
Sample properties
(maybe value prop)

Subsites
1) CASA:
Team
History (timeline)
Partners
Advisors

2) Tokenization:
Security tokens
Timeline

-the boring look & feel of the usual real estate site (we're innovative!)
-a house on the landing page (we don't focus on single houses but on multi-story apartment buildings in Portugal's old towns)

- no dropdown menus
- simplistic and clean design