PaydayLoan.com is a short term consumer finance site focusing on the US, UK and Canadian payday loan markets, although the primary focus is the U.S. We are looking for a clean site design to test against our current site design.
The primary audience consists of consumers looking for short term loans, usually low to middle income people between the age of 25 and 45.
See attached brief.
Home Page Only. Primary focus on conversion through Apply Now box.
http://www.paydayloan.com/ Site is too dated, not Web 2.0 and not focused enough on the conversion or Apply Now box (currently labeled New Customers). Site is also way too wide and images are bland.